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Tag 'Marketing'

15 vidéos

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How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Choice, happiness and spaghetti sauce

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

How to make choosing easier

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

The tribes we lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

What physics taught me about marketing

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

404, the story of a page not found

Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.

Bitcoin. Sweat. Tide. Meet the future of branded currency.

Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing … but on behalf of a private brand. From Nike Sweat Points to bottles of Tide (which are

Selling condoms in the Congo

HIV is a serious problem in the DR Congo, and aid agencies have flooded the country with free and cheap condoms. But few people are using them. Why? "Reformed marketer" Amy Lockwood offers a surprising answer that upends a traditional model of philanthropy. (Some NSFW images.)

The post-crisis consumer

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In talk talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. (Filmed at TEDxKC.)

Virginia Postrel on glamour

In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.

Chris Anderson of WIRED on tech's Long Tail

Chris Anderson, the editor of WIRED, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

Allison Hunt gets (a new) hip

When Allison Hunt found out that she needed a new hip -- and that Canada’s national health care system would require her to spend nearly 2 years on a waiting list (and in pain) -- she took matters into her own hands.

Bring on the female superheroes!

Why is it so hard to find female superhero merchandise? In this passionate, sparkling talk, media studies scholar (and father of a Star Wars-obsessed daughter) Christopher Bell addresses the alarming lack of female superheroes in the toys and products marketed to kids — and what it means for how we teach them about the world.

Why gun violence can't be our new normal

It doesn't matter whether you love or hate guns; it's obvious that the US would be a safer place if there weren't thousands of them sold every day without background checks. Dan Gross, president of the Brady Campaign to Prevent Gun Violence, makes a passionate, personal appeal for something that more than 90 percent of Americans want: background checks for all gun