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Tag 'Choice'

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The paradox of choice

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

The surprising science of happiness

Dan Gilbert, author of "Stumbling on Happiness," challenges the idea that we’ll be miserable if we don’t get what we want. Our "psychological immune system" lets us feel truly happy even when things don’t go as planned.

How to get your ideas to spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Choice, happiness and spaghetti sauce

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

Why we make bad decisions

Dan Gilbert presents research and data from his exploration of happiness -- sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.

How to make choosing easier

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Can we build AI without losing control over it?

Scared of superintelligent AI? You should be, says neuroscientist and philosopher Sam Harris — and not just in some theoretical way. We're going to build superhuman machines, says Harris, but we haven't yet grappled with the problems associated with creating something that may treat us the way we treat ants.

In praise of slowness

Journalist Carl Honore believes the Western world's emphasis on speed erodes health, productivity and quality of life. But there's a backlash brewing, as everyday people start putting the brakes on their all-too-modern lives.

Neuroscience, game theory, monkeys

When two people are trying to make a deal -- whether they’re competing or cooperating -- what’s really going on inside their brains? Behavioral economist Colin Camerer shows research that reveals just how little we’re able to predict what others are thinking. And he presents an unexpected study that shows chimpanzees might just be better at it than we are. (

Our unhealthy obsession with choice

We face an endless string of choices, which leads us to feel anxiety, guilt and pangs of inadequacy that we are perhaps making the wrong ones. But philosopher Renata Salecl asks: Could individual choices be distracting us from something bigger—our power as social thinkers? A bold call for us to stop taking personal choice so seriously and focus on the choices we're

Machine intelligence makes human morals more important

Machine intelligence is here, and we're already using it to make subjective decisions. But the complex way AI grows and improves makes it hard to understand and even harder to control. In this cautionary talk, techno-sociologist Zeynep Tufekci explains how intelligent machines can fail in ways that don't fit human error patterns — and in ways we won't expect or be

How technology allowed me to read

Months after he was born, in 1948, Ron McCallum became blind. In this charming, moving talk, he shows how he is able to read -- and celebrates the progression of clever tools and adaptive computer technologies that make it possible. With their help, and that of generous volunteers, he's become a lawyer, an academic, and, most of all, a voracious reader. Welcome

How technology evolves

Tech enthusiast Kevin Kelly asks "What does technology want?" and discovers that its movement toward ubiquity and complexity is much like the evolution of life.

How better tech could protect us from distraction

How often does technology interrupt us from what we really mean to be doing? At work and at play, we spend a startling amount of time distracted by pings and pop-ups — instead of helping us spend our time well, it often feels like our tech is stealing it away from us. Design thinker Tristan Harris offers thoughtful new ideas for technology that creates more meaningful

Inside the mind of a master procrastinator

Tim Urban knows that procrastination doesn't make sense, but he's never been able to shake his habit of waiting until the last minute to get things done. In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window — and encourages us to think harder about what we're really

How to use experts -- and when not to

We make important decisions every day -- and we often rely on experts to help us decide. But, says economist Noreena Hertz, relying too much on experts can be limiting and even dangerous. She calls for us to start democratizing expertise -- to listen not only to "surgeons and CEOs, but also to shop staff."

Sometimes it's good to give up the driver's seat

Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests that ceding control -- especially on life-or-death decisions -- may be

The ethical dilemma of designer babies

Creating genetically modified people is no longer a science fiction fantasy; it's a likely future scenario. Biologist Paul Knoepfler estimates that within fifteen years, scientists could use the gene editing technology CRISPR to make certain "upgrades" to human embryos — from altering physical appearances to eliminating the risk of auto-immune diseases. In this

Why Brexit happened — and what to do next

We are embarrassingly unaware of how divided our societies are, and Brexit grew out of a deep, unexamined divide between those that fear globalization and those that embrace it, says social scientist Alexander Betts. How do we now address that fear as well as growing disillusionment with the political establishment, while refusing to give in to xenophobia and

A simple way to break a bad habit

Can we break bad habits by being more curious about them? Psychiatrist Judson Brewer studies the relationship between mindfulness and addiction — from smoking to overeating to all those other things we do even though we know they're bad for us. Learn more about the mechanism of habit development and discover a simple but profound tactic that might help you beat your

Global priorities bigger than climate change

Given $50 billion to spend, which would you solve first, AIDS or global warming? Danish political scientist Bjorn Lomborg comes up with surprising answers.

Gene editing can now change an entire species — forever

CRISPR gene drives allow scientists to change sequences of DNA and guarantee that the resulting edited genetic trait is inherited by future generations, opening up the possibility of altering entire species forever. More than anything, the technology has led to questions: How will this new power affect humanity? What are we going to use it to change? Are we gods now?

Sheena Iyengar on the art of choosing

Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Your smartphone is a civil rights issue

The smartphone you use reflects more than just personal taste ... it could determine how closely you can be tracked, too. Privacy expert and TED Fellow Christopher Soghoian details a glaring difference between the encryption used on Apple and Android devices and urges us to pay attention to a growing digital security divide. "If the only people who can protect

How my son's short life made a lasting difference

After Sarah Gray's unborn son Thomas was diagnosed with anencephaly, a terminal condition, she decided to turn her family's tragedy into an extraordinary gift and donate his organs to scientific research. In this tribute to life and discovery, she shares her journey to find meaning in loss and spreads a message of hope for other grieving families.

We need nuclear power to solve climate change

Joe Lassiter is a deep thinker and straight talker focused on developing clean, secure and carbon-neutral supplies of reliable, low-cost energy. His analysis of the world's energy realities puts a powerful lens on the stubbornly touchy issue of nuclear power, including new designs for plants that can compete economically with fossil fuels. We have the potential to

Why gun violence can't be our new normal

It doesn't matter whether you love or hate guns; it's obvious that the US would be a safer place if there weren't thousands of them sold every day without background checks. Dan Gross, president of the Brady Campaign to Prevent Gun Violence, makes a passionate, personal appeal for something that more than 90 percent of Americans want: background checks for all gun

The unexpected challenges of a country's first election

How do you teach an entire country how to vote when no one has done it before? It's a huge challenge facing fledgling democracies around the world — and one of the biggest problems turns out to be a lack of shared language. After all, if you can't describe something, you probably can't understand it. In this eye-opening talk, election expert Philippa Neave shares her